Flagship course

Experiment Signal Lab

Six modules that take a mobile experiment from fuzzy idea to a readout your VP will not dismiss as “stats theater.”

Request a seat See informational pricing
Team reviewing charts on a wall-mounted display

Learning outcomes

  • Write hypotheses that name the user behavior change, not just the UI tweak.
  • Choose primary and guardrail metrics that survive dual-store rollouts.
  • Estimate sample needs with honest variance assumptions for mobile funnels.
  • Produce a one-page readout that separates evidence from recommendation.

Modules

  • 01 · Brief before pixel Problem framing, decision owner, and kill criteria before design starts.
  • 02 · Metric hierarchy Primary, secondary, and guardrails with Thailand store-lag notes.
  • 03 · Exposure & assignment Sticky users, partial rollouts, and contamination pitfalls.
  • 04 · Power without theater Sample worksheets that force backlog cuts when underpowered.
  • 05 · Live critique studio Present your experiment card; get facilitator and peer pressure-tests.
  • 06 · Readout ritual Templates for Slack, decks, and decision logs your team can reuse.

Instructor

Portrait of course instructor in a modern office

Arisa Thongchai

Former growth analytics lead for SEA marketplace apps. Arisa facilitates Signal Lab critiques and writes Eventfieldbase’s measurement briefs. She still keeps a paper notebook of “tests we should never have run.”

Informational pricing

Signal Lab Seat: THB 8,900 per learner. Cohort Relay team bundle available on the pricing page. No payment is processed on this website.

Learner notes

“Module 04 made us cancel a homepage color test we had already designed. Awkward with design — correct for the business.”
Ton · iOS PM, Bangkok
“Critique studio is intense. Bring thick skin and a real brief; the templates afterward are the part I still open weekly.”
Maya R. · analytics contractor

FAQ

No. You need comfort with spreadsheets or a BI tool and willingness to show unfinished work in critiques.
Concepts transfer across Firebase, Amplitude, custom warehouses, and most experimentation platforms. We do not certify a single vendor.
Signal Lab does not include hands-on SQL tutoring or full SDK implementation support. If your event pipeline is broken, start with Instrumentation Critique Clinic or fix engineering capacity first — otherwise the measurement habits will not stick.
Live critiques are not recorded to keep discussion candid. Concept briefs and templates remain available for 90 days after the cohort.